Jiwei Successfully Registers “Jiwei SmartControl®” and “JWrada®” Trademarks, Advancing the Brand System
Shenzhen Jiwei Automations Ltd. has recently completed the successful registration of two key trademarks—“Jiwei SmartControl®” and “JWrada®”. This milestone marks a significant step forward in clarifying Jiwei’s brand architecture, strengthening its product matrix, and advancing its intelligent development strategy. The dual trademark approval enhances brand recognition and will have long-term positive impact on market expansion, intellectual property protection, and customer service capabilities.
Brand System Upgrade with Dual Trademark Registration
1. Rebuilding the Brand Structure: From Company Identity to Product Families
Jiwei has long been dedicated to the field of level measurement, consistently delivering highly reliable radar level meters, vibrating rod level switches, vibrating fork level switches, and magnetic level gauges. As the product portfolio expands and technology platforms evolve rapidly, establishing clearer brand differentiation has become essential.
The two newly registered trademarks serve distinct yet complementary roles:
- “Jiwei SmartControl®” represents Jiwei’s transition toward intelligent software platforms and digital tools.
- “JWrada®” serves as the unified naming system for Jiwei’s radar level meter product family, covering different technical generations and model groups such as JWrada®-32, JWrada®-35, and more.
With this, Jiwei has completed a structured brand hierarchy—from corporate identity → product families → intelligent platforms—laying a systematic foundation for future technology promotion, product evolution, and global market deployment.
Jiwei SmartControl®: Bringing Level Measurement into the Era of Visualization and Intelligent O&M
2. “Jiwei SmartControl”: The Industry’s First Radar Level Meter Mini-Program, Driving Intelligent Measurement Forward
Among the upgrades, “Jiwei SmartControl®” stands out as a landmark achievement—not only as a registered trademark but also as a breakthrough in Jiwei’s industrial intelligence strategy.
1) China’s First Mini-Program for Radar Level Meter Commissioning
“Jiwei SmartControl” is the first industry mini-program–based tool for radar level meter configuration and management.
It requires no app installation—engineers simply scan a QR code to use it—significantly lowering the operation threshold, especially for sites with frequently changing conditions or projects requiring rapid commissioning.
2) Built-in Chinese–English Interface for Global Projects
The mini-program supports Chinese and English, enabling domestic and overseas engineers to use it directly. It is highly suitable for cross-border projects, multinational plants, and global collaboration.
3) Bluetooth 5.4: A True Industrial-Grade Wireless Commissioning Experience
“Jiwei SmartControl” adopts the Bluetooth 5.4 standard—the latest mainstream specification released by Bluetooth SIG—offering:
- Stable communication in dust, strong electromagnetic fields, and vibration-intensive environments
- Longer transmission distance with lower power consumption
- Faster response and lower latency for projects requiring frequent parameter adjustments
This makes it the first truly mature Bluetooth-based intelligent commissioning system in China’s radar level meter industry, already proven in multiple complex on-site applications.
4) Comprehensive Intelligent Features
Beyond basic parameter configuration, the platform includes:
- Real-time echo curve visualization for on-site signal analysis
- Monitoring of transmit power, signal strength, and measurement quality
- Parameter backup and inter-device copy to accelerate commissioning and prevent errors
- Intelligent diagnostics and prompts based on operational data
- Centralized management for multiple radar level meters, enabling systematic O&M
Together, these capabilities unify “field measurement → data visualization → intelligent diagnostics,” representing a major leap in radar level meter digitalization and intelligent maintenance.
3. JWrada: Unified Product Naming for Jiwei’s Radar Level Meter Series
With continuous technical upgrades in radar level measurement, Jiwei recognized the need for a unified and scalable naming structure to distinguish different frequencies, antenna types, and application scenarios.
The “JWrada” trademark formalizes this system:
- JWrada: Defines the overall radar level meter product family and technology platform
- JWrada-XX: Categorizes models by configuration, technical route, performance level, and application conditions
This naming system enhances brand clarity and provides engineers, distributors, and end users with intuitive model mapping and technical guidance—facilitating efficient selection, reliable project execution, and long-term product strategy expansion.
4. Strategic Value of the Dual Trademarks: Protection, Clarity, Advancement
The successful registration of “Jiwei SmartControl®” and “JWrada®” carries three strategic benefits:
1) Stronger Intellectual Property Protection
The trademarks strengthen Jiwei’s legal rights, safeguarding against misuse, imitation, and brand confusion—particularly important during rapid product expansion and global market penetration.
2) Clearer Brand Architecture
The trademarks clearly separate Jiwei’s intelligent software platform and its hardware product family, enhancing market communication, improving customer understanding, and strengthening the brand’s professional identity—both domestically and internationally.
3) Solid Foundation for Technological Transformation
“Jiwei SmartControl” supports the company’s digital transformation roadmap—enabling future development of AI-based diagnostics, cloud monitoring, remote management, and smart decision-making. This prepares Jiwei for long-term evolution toward industrial intelligence.
Conclusion: A New Starting Point for Jiwei
The successful registration of “Jiwei SmartControl®” and “JWrada®” marks a comprehensive upgrade in Jiwei’s branding, product organization, and intelligent technology strategy. It signifies that Jiwei is not only committed to delivering reliable level measurement instruments, but also building a future-ready intelligent measurement ecosystem and a clear technological product system.
Moving forward, Jiwei will continue focusing on independent R&D, technological innovation, and high-reliability design—providing smarter, more refined, and more professional level measurement solutions for users across various industries.